About Armstrong Creek Wholefoods

Keeping it local

Local first

We are passionate about showcasing the best products of our region, and we love chatting to the local makers and growers as they hand deliver their goods.

But its ultimately about more than just a great product. Our stockists are passionate about what they do and are all conscious of their impact on the environment. They have a wealth of knowledge and are willing to share this information to educate us and inspire the next generation.

At Armstrong Creek Wholefoods, we are able to pass on to you the knowledge we’ve gained from the experts themselves. So, we encourage you to come in and ask about our products and get to know the story behind each of them.

Our values

Supporting local

We believe in supporting the hardworking companies who are right on our doorstep.


Throughout our store, we reuse as much as we can. This includes composting coffee grinds and repurposing packaging.

Australian products

We do our absolute best to source as many products from our own beautiful country.


A healthy body involves nourishment from the inside and outside. We aim to provide customers with whole foods and wellness knowledge.

Eco-friendly lifestyles

With our extensive range of eco-friendly products that can reduce your waste, we aim to promote eco-friendly practices within your home.

Customer service

Anybody who steps into our store is given a warm welcome. We value people from all walks of life and give everybody the friendly service they deserve.

We have two locations!

Armstrong Creek Wholefoods

Open Hours

Mon – Sat: 9:00am – 5:00pm
Sun: 10:00am – 4:00pm

Winchelsea Wholefoods

Open Hours

Mon – Fri:  9:30am – 4:30pm
Sat:  9:30am – 1:30pm
Sun: Closed

Bulk foods

How it all started…

Hi! My name is Sarah Main, and my partner, Chad, and I opened Winchelsea Wholefoods in December 2018.

We loved living in Winchelsea, but found ourselves still doing the majority of our shopping in Geelong. A space soon became available on Main Street, Winchelsea, and we said ‘let’s do it!’. Our beautiful shop was warmly welcomed by other locals who fully embraced the packaging-free shopping experience.  

In 2020, we had our gorgeous son, Jack, and moved to South Australia. I still worked on the business remotely and visited as often as I could (which was difficult with state border closures!). 

Over the years we have watched the development of land between Geelong and Torquay. The plans for Armstrong Creek Town Centre were very impressive and Stage One was under construction. With Winchelsea Wholefoods operating successfully, again we said ‘let’s do it!’, and in March 2022 we opened our second store in the Armstrong Creek Shopping Centre.

My amazing sister-in-law, Sarah Overton, is the smiling face you will see managing both locations, as I continue to work remotely from South Australia and visit frequently. 

My beautiful staff and amazing customers have made Winchelsea Wholefoods and Armstrong Creek Wholefoods an essential part of the community and I couldn’t be prouder!

Thank you so much for supporting our local businesses, we can’t wait to see you in store!

- Sarah Main

Our mission is to...

Order online, click & collect in store

Browse our online range
Bulk foods

Buy as little or as much as you like of your favourite package-free food (such as: Chocolate, Nuts,  Herbs and Spices, & Snacks).


Browse our range of pantry staples and health food grocery items (such as: Milk and Dairy, Pasta, Spreads, Sauces, & Tea/Coffee).


Start your waste free living today with our environmental conscious products (such as: Bags, Candles, Drink Bottles & Reusable Coffee Cups).

Have questions for us?

Get in touch or view our FAQs for some quick and easy answers!